According to qualitative and quantitative studies performed by the consumer research institute IFOP for the Monnaie de Paris, in April 2021, the French are firmly attached to cash, even after the Covid-19 pandemic.
This study delivers detailed data in the following essential fields :
– More than 8 out of 10 French Citizens are attached to cash.
– Cash is inter-generational.
– Cash is a safeguard against a fully-digital world.
– Cash is an enabler of social connections.
‘This 2021 study confirms the attachment of the French population to cash payment despite the development of digital alternatives. Freedom of choice concerning forms of payment remains at the backbone of trust in cash more than ever before. The study also shows that physical currency is seen as easy and practical and an enabler of social connections. Beyond its daily usage, cash continues to play a role in our society concerning intergenerational transmission, pedagogy, and solidarity, This study will be updated with the 2022 fresh Data, in exclusivity for The Coin Conference 2022 attendees.
Recent Comments