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Cash – banknotes and coins – possesses many unique characteristics that reach far beyond the advantages usually mentioned. Resilience, protection of privacy and data, or social inclusion are important, however, cash plays a far more fundamental role in societies across the globe. Cash is one of the principal building blocks of personal freedom while, at the same time, acting as an anchor of stability in an age of increasing uncertainty.

Creating awareness for the unique contribution of cash to a stable financial and economic system, and thus to a functioning society, is one of the main objectives of Cash Matters, an advocacy campaign pro cash. This involves regular reporting and storytelling on a global scale on all matters around cash and payment, managing platforms and channels for all target groups, putting together arguments pro cash in the form of studies and white papers, and actively lobbying for cash and corresponding policies.