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In today’s changing cash landscape, how can coins and new coin issuance remain relevant with the public?

The Reserve Bank of New Zealand (RBNZ) and the Royal Canadian Mint (RCM) have a fascinating success story about the development and launch of the 2018 50 Cent Armistice Day coin.

This presentation will discuss the backstory around the collaborative development and production of the coin, and how RBNZ engaged the New Zealand public through an innovative communications campaign.