2022 Review - Amsterdam

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IACA Coin Awards 2022

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The Bangko Sentral ng Pilipinas released the New Generation Currency (NGC) Coin Series in circulation in March 2018, and simultaneously launched the NGC Coin-Ed Campaign aimed at increasing awareness and promoting engagement on the design, security features and importance of the new Philippine coins. The Coin-Ed Campaign utilized multiple communication channels such as print, television, radio and face-to-face briefings; and added a social media component through the posting of educational videos and infographics online. This has proven to be effective in the fast delivery of information and in reaching a wider audience. The Coin-Ed Campaign has already reached approximately 15 million unique social media users.