Engaging the Public in New Coin Series Through the Use of Social Media

The Bangko Sentral ng Pilipinas released the New Generation Currency (NGC) Coin Series in circulation in March 2018, and simultaneously launched the NGC Coin-Ed Campaign aimed at increasing awareness and promoting engagement on the design, security features and importance of the new Philippine coins. The Coin-Ed Campaign utilized multiple communication channels such as print, television, radio and face-to-face briefings; and added a social media component through the posting of educational videos and infographics online. This has proven to be effective in the fast delivery of information and in reaching a wider audience. The Coin-Ed Campaign has already reached approximately 15 million unique social media users.